Gyaru as a concept somewhat crops up in anime, like Momo and her friends in Dandadan, but the subculture, like the fashion of Harajuku, deserves more prominence in media lest it eventually die out ...

One company that offers such consultation services is Tokyo-based CGO.com. The firm began offering brainstorming sessions in 2020 to showcase how gyaru communicate openly and frankly.

Gyaru (and their various sub-genres – in parau dresses, in altered school uniforms and loose socks, in white eyeliner that approached blackface . . . ) started grabbing headlines in the mid-'90s ...