While emojis are not for everyone (we hear you, emoji haters) and not for every brand (think law firms, funeral homes, etc.), they can make your brand more fun.

For brands seeking fun, innovative ways to capture the attention of their ideal buyer at this stage, users have proven time and time again that video is their favorite way to consume content.

"The process is fun, you embrace it. If you don't want to be wanted by people, then something's wrong. As long as people want me, I'm good. I know I'm in the right spot.

For years, Icy Hot’s advertising has focused on the functionality of the therapy that it delivers via patches, balms and sprays. Usually, those efforts have been led by pro athletes at the top of ...