Google also unveiled a retail media solution for DV360. Launch partners include Costco, United Airlines, Intuit, and Regal Cinemas. The platform will help marketers create new audience segments ...

But Google’s adoption of the new guidelines in AdX and DV360 will also affect deals that combine different types of video within a single ad buy. For example, Google currently uses what’s now ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

PubMatic didn’t name the buyer in question, although subsequent reporting by AdExchanger revealed its identity: Google’s DV360. Well, PubMatic would clearly like people to stop talking about it. But ...

With DV360 reaching 93% of ad-supported CTV households in the United States, Google is extending its Google audiences to Connected TV devices. Additionally, demographic segments will be available ...

Shirofune, a provider of automated ad management technology, has integrated with Google's DV360 (Display & Video 360), a demand-side platform (DSP) for programmatic ad campaigns. This integration ...

Back in July, Google announced some updates and upcoming features for the “Why this ad” panel.Its tweaked replacement, “About this ad,” is now launching and rolling out on Google Ads and ...

This just means advertisers using DV360 can create and launch 3D ads natively within the Google ecosystem. That’s likely to hurt some of the early innovators in this space.

Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level ...

Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media ...