Shushu/Tong has drawn fans like Olivia Rodrigo, Addison Rae, Ayo Edebiri, and Jennie from Blackpink alike. Here’s why.

The Coquette-Core Label Reimagining Power Dressing. ... Name a Gen Z It girl with a penchant for the sweet and sinister, and she’s probably worn Shushu/Tong.

The Coquette Aesthetic Isn't Bow-ing Out Anytime Soon, Here's How to Wear It Bows, bows, bows -- it's all part of the Coquette aesthetic and here are the frilly, lacy, delicate must-haves to help ...

Coquette takes us to a time before the Internet, and on a micro-level, to a time before adulthood. If we all need meaning in our lives, we forget that sometimes, it’s necessary to have ...