How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coca-Cola is doubling down on personalization with the launch of its latest project, ‘Share the Feels.’ The out-of-home ...

So Coca-Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious ...

Coca-Cola is currently probably WPP's most important account - it recently lost the media to those French marauders at ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency ...

In very early years, to drive interest, consumers received coupons for free drinks; Coca-Cola advertising appeared on painted wall signs, napkins, and clocks. By 1911, the company's annual ...

Such was the scale of the original campaign that in 2014 Coke claimed its Share a Coke ads had been seen by 94% of the population 20 times over the summer period. In particular, Share a Coke was ...

Created by WPP Open X, the campaign will be supported by new video creative across traditional TV, online video platforms and social media, as well as out-of-home advertising. Coke is refreshing one ...