2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected to surpass $30 billion in 2024, according to eMarketer. That’s a 22.4% increase from $24.6 billion last year.

CTV campaigns are priced on a Cost Per Install (CPI) basis rather than at a fixed Cost Per Mille (CPM), so marketers can ensure cost-effective ROI. Automate and optimize campaigns.

The campaign had stronger message recall boosting brand visibility, favorability and intent. It drove higher brand awareness, at 13.3%, as well as engagement compared with digital media, TV, and CTV.

Dive Brief: U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify ...

Looking ahead. CTV advertising is expected to grow by 13.2% globally in 2023 to $25.9 billion, according to GroupM’s mid-year forecast.

Prior to the pandemic, we'd had high expectations for CTV ad spending in 2020, but they were exceeded. We have updated our estimate for 2020 growth upward from the 34.8% we had expected pre-pandemic.

Fubo said it first launched pause ads last year as part of a suite of interactive CTV ad units. The ad format appears a few seconds after a viewer presses pause during the content stream. When the ...

BrightLine and TripleLift said the marketplace for interactive CTV advertising will improve how interactive CTV messaging is delivered. It will offer advertisers access to inventory ranging from FAST ...