If everyone is a brand, you need to boost yours and get comfortable marketing it. Regardless of what your position may be in ...

In today’s hyper-connected world, first impressions often happen online. Before meeting you in person, people are likely to ...

In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

The corporate workspace is a tricky place - one one hand you have to give in your 100%, on the other, you also have to make ...

Most likely, a matrix of several types of customers will gravitate to your brand out of a sense of need and preference. Building your brand for success involves a constant effort to reinforce the ...

Embracing the synergy between performance marketing and brand-building can unlock your business’s full potential.

Once you have identified your personal brand, it's important to build credibility in your profession. One way to do this is by sharing your expertise with others. This could be writing articles on ...

Using the right words in building your brand, whether it's your personal or company one, allows you to evoke emotions, create connections and establish credibility and authenticity. Here's how.

Advertising and marketing build brands primarily by generating "mental availability," or the likelihood that your target customer will be able to remember your brand and product at the point of sale ...

Being the go-to expert on your particular topic is the only way to build your personal brand. Those who are experts will take your place if you're not. Take an in-depth approach to a topic, but don't ...

He had wanted to build his own brand for a while ... working out the logistics of your product, developing a unique brand, and creating a sales and marketing strategy. What makes your product ...

But how can you take a page from the Industrious playbook and build a strong brand that delivers on its promise? If you’re in business, I believe your primary purpose is to focus on delivering ...