Lee Jeans’ mascot Buddy Lee shows off his pride by wearing a Kansas City Royals’ uniform. The company is urging people to donate their jeans, especially Levi’s so they can be returned to San ...

Are you a print subscriber? Activate your account. By Tim Nudd - 14 min 7 sec ago By Brian Bonilla - 14 min 7 sec ago By Zïa Bailey - 44 min 7 sec ago By Adrianne Pasquarelli - 1 hour 14 min ago ...

Think high-waisted jeans and skater-style tees for women, and the layering of flannels, hoodies, and denim for men. The brand launched just in time for BTS and brought the brand mascot Buddy Lee ...

Every pair of jeans has a story. I have one thatâ ... The space also featured Buddy Lee, Lee’s 92-year-old, cherub-faced mascot, wearing customized and shrunken-to-proportion Lee ...

including a clickable ‘Buddy Lee’ doll, the brand’s famous historical mascot, which opens to the story of Lee Jeans’ history. The navigation around the virtual store has been designed to ...

Lee Jeans has kicked off several Web promotions for its Dungaree product line as part of a back-to-school effort called Be Like Buddy Lee. Heading the initiatives were co-branded Web sites with ...

The Anorak and Pants both land in blue, orange and black denim colorways. Adam Bomb meets Buddy Lee on the collection’s lineup of graphics, which spans a pullover hoodie and a handful of ...

There are also several “interactive surprises” such as green screen videos, pop-ups and clickable items, including a clickable ‘Buddy Lee’ doll, the brand’s famous historical mascot, which opens to ...

Q: I have a plastic doll that was bought — probably in a Lee jeans store in Macon ... On his back are the words “Buddy Lee” in plastic. What he is worth? A: “The Antique Trader Antiques ...

The spots end with a call to action for fans to post their own photos of the cities on a WeChat site for a chance to win a pair of jeans. Press release quote: "Shot from Buddy’s one-foot perspective, ...