The fragrance-forward body care brand by Twitch streamer group AMP netted seven-figure sales within three days of its debut ...

One of the most powerful means in digital marketing is a potent brand voice. It is not only about images and logos, setting ...

What Is Brand Tone of Voice? A brand's tone of voice encompasses the types of words used, the way sentences are constructed, and the way language flows. Tone of voice is used in all communications ...

Maybe your brand is already well-established. Or...it’s an idea living in your head. Either way, there comes a time as an entrepreneur where you’ll end up wondering how to form your brand ...

Instead of Target addressing its DEI dialback, the retailer continues to work with Black brands like Tone, a personal care line by Kai Cenat.

While mimicking a human voice can lead to more emotionally engaging guest interactions, the stakes are higher for brands, ...

The number of followers significantly impacts the influence of microinfluencers by determining their authority in online ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

WHY YOUR BRAND VOICE MATTERS With more than 33 million small businesses in the U.S., competition is steep, whether you’re an apparel retailer, pet groomer, realtor, or roofer—really, any business.

Your tone should be built out of an understanding of both your values and your customers' needs and expectations. Growth leads many businesses away from their initial brand tone. When you're just ...