Does the promotional arm of a serious news organization sound glib, flighty, and uninformed? Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company ...

For senior executives moving up the corporate ladder, a personal brand differentiates them as leaders in a crowded space.

The next step in building your style guide is to define, or redefine, your brand tone. Your tone should be built out of an understanding of both your values and your customers' needs and expectations.

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

Still, it’s practically impossible to separate the two: they must always be true to each other. And it’s through our tone—informed by our brand personality traits and based on our creative ...

CU Boulder’s brand character is made up of our community values—expressed through the Colorado Creed—and our brand tone and manner. Our brand platform contains the foundational structures for ...

To ensure that our communications carry a strong and consistent voice, use these personality traits as a guide.