Igor Ansoff (1918-2002) was the father of modern strategic thinking. When Gary Hamel referred to the origins of corporate strategy he paid Ansoff an indirect compliment: “Strategy didn't start ...

Sometimes called the Product/Market Expansion Grid, the Ansoff Matrix shows four ways ... But the least risky growth strategy will be to figure out what else you could sell to your existing ...

Ansoff's Product/Market Matrix is the go-to growth strategy planning tool. Developed by mathematician and business manager, Harry Igor Ansoff, the Ansoff matrix provides a framework for ...

In times of economic uncertainty, many businesses may be tempted to scale back their growth strategies. A recent study found ...

These two dimensions produce a 2×2 matrix of growth strategies (Table 1) called the Ansoff Growth Matrix. Table 2 shows the percent of company expenditures for each strategy for the past 12 ...

Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" article. Product development and product ...

Forbes contributors publish independent expert analyses and insights. I cover entrepreneurship and leadership within business. So, you have survived the first couple of years of starting up your ...

But beyond that there are few common themes. Igor Ansoff (see article) pointed out a crucial distinction between strategic planning and what he called strategic management. Strategic management ...

Most growth models and strategies — such as the Ansoff Matrix and McKinsey’s 7S Framework — are focused on external expansion: Grow by launching new products, by entering new markets ...

The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market ...