During a live demo, the updated Alexa told Panay, "I'm not just an assistant, I'm your new best friend in the digital world. I've got jokes, smarts and a genuine desire to make your life easier ...

During the demo on Wednesday, Amazon highlighted features it had previously kept under lid. In one exchange, Panay showed the new Alexa a video of the crowd in the room to test a feature that ...

But an Alexa demo can be tricky at large event. Be sure to watch CRNtv’s video for funny moments during the demonstration. Wednesday marked the third day of Oracle OpenWorld in San Francisco.