5 lucky fans will get the exclusive chance to hear J.I.D's custom song 5 times before the boombox, featuring the rappers chewed gum, physically "chews up and spits out" the cassette tape NEWARK, N ...

Now 32, JID rejects the young man’s game narrative that currently surrounds hip-hop and just broke through another threshold with a partnership with 5 gum, a brand of sugar-free chewing gum.

5 gum is offering hip-hop fans the chance to win a unique and retro boombox. The boombox includes a cassette with a recording by rapper J.I.D. that was “inspired by and packed full of audio ...

The pieces of gum were dried out and then encased in a clear lucite “capsule.” The necklace is finished off with a 14kt white gold chain and comes in an individually-numbered 5 gum jewelry box.

5 Gum won at The Drum Awards for Digital Advertising APAC 2022, snagging both the Grand Prix and the Best Use of Gaming award for its ‘Team Clutch’ Twitch campaign. Here’s a closer look at ...

To honor the 50th anniversary of hip hop, Mars’ 5 gum is dropping a new J.I.D. song paying homage to 5 of the genre’s most influential albums through its “5 In A Lifetime” campaign.

The 25-year-old rocker teamed up with 5 Gum and jewelry artist Greg Yuna to create a line of necklaces that contain chewing gum used by Yungblud, with proceeds going toward the National ...

The creative process is mysterious, and it can be kicked off by something as world-altering as a breakup or as everyday as a cool-looking water bottle. Some of these artifacts are one-of-a-kind ...