So she quit her day job in 2005 and founded SoleRebels, which turns scraps of rubber from old tires and other recycled material into stylish footwear. The shoe's sole is made out of old rubber tires.

When Bethlehem Tilahun Alemu, founder of Ethiopian footwear company SoleRebels, travelled 3,500 miles to Denmark to meet Jorgen Vig Knudstorp, the chief executive of toy company Lego, she was ...

Call it a small step for a brand, but a giant leap for Ethiopian business. Shoemaker soleRebels, whose funky footwear is entirely designed and made in Ethiopia, set up its second overseas outlet ...

@solerebels Big Break: Alemu founded soleRebels in 2004 with just $10,000 to bring sustainable jobs to Zenabwork, a small village in Addis Ababa, Ethiopia, and an economy in dire need of a pick-me-up.

SoleRebels is an Ethiopian brand of shoes from Africa. They surprise us with recycled materials, colourful shoes and originality. Its purpose was implant the brand in Barcelona for the first time.

This week, I profile the spectacular Bethlehem Tilahun Alemu, an Ethiopian entrepreneur and the founder of SoleRebels, a thriving eco-sensitive footwear brand that pundits hail as Africa’s ...

Ethiopian shoemaker Bethlehem Tilahun Alemu sees her eco-friendly "SoleRebels" brand of footwear, made of recycled tyres and traditional woven fabric, as Africa's answer to Nike. In her workshop ...

Cannot play media. Sorry, this media is not available in your territory. One of Africa's leading business people, Bethlehem Tilahun Alemu, the founder of SoleRebels ...

Global fashion: In Sunday’s Image section, a caption accompanying an article on ethnic clothing listed the price of striped SoleRebels sandals as $19.95. The shoes are $34.95.

When Bethlehem Tilahun Alemu, founder of Ethiopian footwear company SoleRebels, travelled 3,500 miles to Denmark to meet Jorgen Vig Knudstorp, the chief executive of toy company Lego, she was ...

SoleRebels is an Ethiopian brand of shoes from Africa. They surprise us with recycled materials, colourful shoes and originality. Its purpose was implant the brand in Barcelona for the first time.