App publishers are constantly walking the line between user experience and making money. That’s the “main challenge” facing Baptiste Chardon, the man in charge of handling monetization for French game ...

As the advertising industry increasingly prioritizes quality, consumer-friendly ad formats like rewarded video are a great indicator of where the industry could be headed. If an estimated 80% of all ...

“We’re trying to build ads that are well integrated within the games, because if you’re respectful of someone’s time and attention, then the player will actually pay attention and that will pay ...

5. Extra Life and Mystery Rewards. Two other valuable placements are extra life and mystery rewards. For games with a life-based system, players can watch a rewarded video to gain an extra life, ...

Rewarded video wins because it puts the user first and drives greater performance for advertisers. With brand advertisers on board and with stellar results from the gaming space, ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option.. Per the ...

Roblox to introduce Rewarded Video Ads, allowing players to earn in-game currency and power-ups by watching ads. IRS $1,400 stimulus check deadline is soon — here’s who is eligible and how to ...

Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option. Per the gaming ...