Paramount, Nielsen Set New Ratings Measurement Partnership

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
Out-of-home (OOH) viewing is important for sports and live event programming -- especially big ones such as the Super Bowl -- ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
Both popular western-themed shows earned legacy awards and amassed over 10 billion minutes viewed, according to a new ...
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.
It’s rare that any series crosses 4 billion minutes watched on Nielsen’s weekly streaming rankings, and “Squid Game” is the ...
Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...