Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that ...

Matcha is having a moment. From green-hued lattes in perfectly lit cafés to wellness creators sharing their daily rituals on ...

While matcha isn’t a magic solution, studies have shown it may support weight loss. That means that it could be useful in ...

The demand for matcha has taken off thanks to MatchaTok influencers, and suppliers have implemented buying limits. Don't expect tariffs to help.

When we asked Waseem how he felt about the criticism Poda is facing, he told Tasty: "I want to acknowledge the concern around ...

Matcha’s powerhouse compounds — like EGCG, l-theanine, and polyphenols — work synergistically to support nearly every major ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan ...

Matcha is traditionally consumed as a drink, but it's steadily found its way into other products, including ice cream and ...

Demand for matcha is simmering away, fuelled by health-conscious younger consumers, but it’s not clear how big the market ...

“Matcha gives you sustained energy because it comes from a concentrated form of green tea ,” explains nutritionist Mariana ...

Beyond the vibrant tea's good aesthetics, matcha is also a fairly healthy caffeinated option for the mornings. Green tea is ...

"There are, of course, a limited number of farmers that grow [Camellia sinensis plants], so demand is outpacing supply," CBS ...