The most notable changes are to the brown and green M&M's, the two female characters Dave Quinn is a Senior Editor for PEOPLE. He has been working at the brand since 2016, and is the author of the ...
BBDO's idea: Take the colors of the candies in the bag and develop each into a character to make a comedic ensemble. Credle describes M&M's as the "court jester" brand - when the king is getting ...
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