The Oyster Perpetual Land-Dweller is the brand's first all-new model line since the Sky-Dweller in 2012 and instantly became the most talked-about debut of the fair. That's because Rolex is doing ...

In this Watches and Wonders 2025 series, we kick off with Rolex featuring the Oyster Perpetual Land-Dweller and new dial selections.

That long lineage is what made last week’s debut of the Land-Dweller, only the brand’s second new collection since 2013, such a mammoth deal. Rolex, which typically counts new color dials and ...

But even with all that happening, the smart money—when it comes to what'll get the industry talking—is on the Land-Dweller. Rolex/Florian Joye The Oyster Perpetual Land-Dweller 40 in 950 platinum.

Rolex reveals all-new Land-Dweller model at Watches and Wonders 2025, complete with new honeycomb dial design. The company used the show to announce new variants of its GMT-Master II, Datejust ...

Rolex has launched its first totally new timepiece since 2012, and it’s going to shake up your wrist stack with new bracelet ...

What’s more, its near-forgotten quartz collection even laid the visual groundwork for the new Land-Dweller, a model that debuted in 2025 at Watches and Wonders Geneva. Today, Rolex watches use ...

Pre-orders for the red, blue and green versions can be made in September 2025. The new Land-Dweller has dominated horological news thanks to its highly textured and patterned design that combines ...

The Land-Dweller hauls Rolex back into the integrated-bracelet sports watch conversation for the first time since the 1970s. The last time we saw something remotely similar was the Oysterquartz ...