Heat-activated polymers within the product help coat your hair cuticle to lock in moisture and keep humidity out, creating a ...

So when TikTok users started raving about Color Wow—a brand whose products supposedly leave your hair ridiculously shiny and soft even when it's humid and damp outside—it’s safe to say I was ...

People / Jen Maldonado / Alyssa Brascia It felt like every social media app and large beauty retailer had been feeding me the Color Wow Dream Coat Supernatural Spray over the past year.

Users love sharing how Color Wow products they snagged on Prime Day have leveled up their hair game. These testimonials are full of praise for the visible changes these products bring to their ...

Color Wow has quickly become one of the most popular haircare brands in recent years after a number of its products went viral on social media. But do the products actually live up to the hype?

And it's perfect for summer. The Color Wow Bank Holiday Sale is now live, and with up to 30 per cent off orders up until May 27, it's the perfect time to see what the hype is about for the brand ...

If you’ve always wanted to try Color Wow products, but couldn’t justify the price? Now’s your chance to bag a box worth over £140! (Picture: Metro/LookFantastic/Getty) Metro journalists ...

For her look, Kim’s go-to hair stylist Chris Appleton used Color Wow’s cult favourite Dream Coat Supernatural Spray to prep her hair for the event, which not only kept it sleek and shiny ...

NEW YORK, April 1 (Reuters) - Gail Federici, the owner of Color Wow, is looking to find a buyer for the popular haircare brand that she founded over a decade ago, in a deal that could value the ...