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In 2025, Gen Z’s direct spends will amount to $250 billion: Snap Inc. and BCG's latest report
The report titled, "The $2 trillion opportunity: how Gen Z is shaping the new India" by Snap Inc in partnership with the Boston Consulting Group (BCG) finds that Gen Z is far from a homogeneous ...
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Gen Z's spending expected to reach $1.8 trillion by 2035: Snap+BCG report
Snap Inc. has partnered with Boston Consulting Group (BCG) to develop a report on Gen Z titled "The $2 Trillion Opportunity: How Gen Z is Shaping the New India". This research offers new ...
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India’s Gen Z drives $860 billion in spending, set to reach $2 trillion by 2035, as per Snap Inc. and BCG report
The Snap-BCG report notes that while 45% of companies acknowledge Gen Z’s potential, only 15% are actively addressing them. This gap offers an open field for brands willing to adapt. To connect ...
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The study claims that India's Gen Z, numbering 377 million, drives 43% of total consumer spending
whose foreword is written by Snap India head Pulkit Trivedi and Managing Director and Senior Partner of BCG, Nimisha Jain. A notable characteristic of India’s Gen Z is their active participation ...