A tagline, also called a slogan, is a brief sentence that encapsulates your company values. It serves often as a means to clarify your business, but can also instill trust, build dramatic effect ...

If your tagline calls your company “the best” when you clearly aren’t, you’ll be breaking your customers’ trust before you’ve even had a chance to disappoint them.

How to Make Your Tagline Stand Out Published May 17, 2012 • Updated on May 17, 2012 at 4:47 pm • Updated on May 17, 2012 at 4:47 pm ...

Brainstorming Your Tagline. Before trying to come up with a tagline, it's a good idea to take some time to jot down some notes about your firm. For example, what do you want to tell prospective ...

But slogan crafting involves more than coming up with a catchysaying. As a mini-vision statement, your slogan should stateexactly why you are special as a business and how you will remainthat way.

You’re walking down the street when the face of a movie star catches your attention. OK, fine. Then, a movie title. Sure, whatever. But then—a sentence or two that’s so delicious, you think ...