You're Doing It Wrong is what you get when your advice is not positioned as a suggestion that readers might consider trying, but instead as a unilateral demand that they're told to adopt without ...

You’re doing it wrong: Recycling and other myths about tackling climate change. August 28, 2023. 6 min. Piles of folded cardboard boxes on a sidewalk in Manhattan waiting for garbage collection.

Word to the wise: If you say “sorry” and then immediately follow it with a conditional word like “but” or “if,” you’re headed in the wrong direction.

If you’re working with a personal branding team, you can practice honing the personal stories that make up your brand with them. If not, practice with friends and family. Practice on your dog.