A new GEICO ad shows a self-aware caveman waking up in the middle of the night and grappling with a reminder of what used to be. As part of the commercial, the caveman considers whether he wants ...

The latest skincare trend sweeping social media is a bit … primitive. The “caveman method” has gone viral after TikTokker Tia Zakher revealed she’s spent more than six weeks not using any ...

She called it the “caveman” routine, though she clarified in the video call that she did not invent the term and that she had seen it elsewhere when researching skin care routines. At first ...

or should I say water... Enter: the caveman skincare method. TikTok creator Tia Zakher has recently shared her skincare journey in numerous videos on the app, and it's one that she calls the ...

Though the term "Caveman Method" is associated with Zakher's no-routine routine, she said it was another TikTok user who came up with the title, leaving a comment on one of her videos. Need a break?