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Adidas is releasing a second wave of Yeezy shoes into the market as it moves to clear out the inventory of its defunct collaboration with Ye, formerly known as Kanye West.
Seven months after Adidas cut ties with Ye, the break-up continues “hurting” the brand, the CEO said as boxes of once-popular Yeezy shoes are still piling up in warehouses.
More of the outstanding Yeezy inventory that Adidas is looking to part ways with will soon go on sale. The company said Friday it would put Yeezy products up for purchase in early August.
The Yeezy 350 with black and white in the shoe’s color pattern are among the most sought-after at resale, and priced 20% to 40% above the shoe’s retail value, said Mocadlo.
Adidas CEO Bjørn Gulden — who has been wrestling for months over what to do with the company’s piled-up Yeezy inventory — suggested on Thursday that it might be sold.
But the Yeezy shoe designs, are Adidas’ intellectual property. Kanye West is seen on October 21, 2022 in Los Angeles, California. Rachpoot/Bauer-Griffin/GC Images/Getty Images.
Demand for Yeezy brand shoes is rising among sneakerheads after Adidas pulled the plug this week on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic ...
The Yeezy sneaker brand was born out of 2013 partnership between Adidas and Kanye West, who now goes by Ye.. YEEZY Day, which originated in 2019, will take place again this year. It did not occur ...
After ending the partnership, Adidas said it would try to sell the apparel without the Yeezy name and branding. Adidas' stock price closed Friday at $74.61, down by 0.73%.
The YEEZY BOOST 380 HYLTE features a multi-toned re-engineered Primeknit upper in a sock-like design, offering a snug and adaptable fit. A translucent monofilament window woven into the upper ...