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Adidas is releasing a second wave of Yeezy shoes into the market as it moves to clear out the inventory of its defunct collaboration with Ye, formerly known as Kanye West.
Seven months after Adidas cut ties with Ye, the break-up continues “hurting” the brand, the CEO said as boxes of once-popular Yeezy shoes are still piling up in warehouses.
Adidas still hasn’t figured out what to do with its $1.3 billion stock of unsold Yeezy sneakers after cutting ties with rapper Kanye West over anti-Semitic remarks last year.. CEO Bjorn Gulden ...
Adidas last year dumped Ye (formerly known as Kanye West) and his once hugely popular Yeezy clothing and sneaker brand because of his antisemitic remarks. But the controversy has seemingly spurred ...
Topline. The sale of Yeezy merchandise generated around $437 million (€400 million) in revenue for Adidas in the second quarter of 2023, according to the company’s latest earnings report, as ...
But the Yeezy shoe designs, are Adidas’ intellectual property. Kanye West is seen on October 21, 2022 in Los Angeles, California. Rachpoot/Bauer-Griffin/GC Images/Getty Images.
The German sportswear company said Thursday that it could lose about $1.3 billion in revenue in 2023 if it's unable to sell its existing Yeezy inventory, and operating profit would fall by about ...
The Yeezy sneaker brand was born out of 2013 partnership between Adidas and Kanye West, who now goes by Ye.. YEEZY Day, which originated in 2019, will take place again this year. It did not occur ...
More of the outstanding Yeezy inventory that Adidas is looking to part ways with will soon go on sale. The company said Friday it would put Yeezy products up for purchase in early August.
Demand for Yeezy brand shoes is rising among sneakerheads after Adidas pulled the plug this week on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic ...
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