Kanye West's Yeezy.com advertisement during Sunday night's Super Bowl stunned viewers with its bizarre vibe. But then what happened next shocked the station execs who ran it and media buyers who ...

Kanye “Ye” West is under fire for promoting his brand, Yeezy, with an ad that ran during Super Bowl LIX. While the advertisement wasn’t controversial, the Yeezy website showed one item for ...

The once-promising partnership between Adidas and Ye, the rapper previously known as Kanye West, has reached its endgame as the German sportswear giant sold its remaining Yeezy sneaker inventory ...

Adidas announced on March 5 that it had sold the last of its Yeezy sneakers, the lucrative footwear line created with rapper and designer Ye. The German sportswear giant framed the milestone as ...

Adidas said Wednesday that all of the inventory associated with the sportswear brand’s collaboration with Kanye West, popularized by the Yeezy sneaker, has been sold. The rapper inked a ...