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More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy ...
Nearly two months after terminating its relationship with Kanye West, sportswear giant Adidas is trying to figure out how to sell $530 million worth of Yeezys, according to a report from the ...
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Yeezys Cut Open and Compared with 60,000 PSI WaterjetWhite House Press Secretary Karoline Leavitt has announced that President Trump will host the 250th anniversary of the United States Army with a grand military parade celebration. In this video, we ...
But the brilliant minds in Herzogenaurach, Germany, have come up with an idea so crazy it might work: They’re simply going to start selling Yeezys again. The sneakers and slides, absent from the ...
Foot Locker refused to put surplus Yeezys on shelves over fears of a backlash from stocking the controversial rapper’s discontinued brand, according to a report. The athletic footwear giant was ...
Ye, as West is currently known, initially partnered with Adidas in 2015, with Yeezys generating an estimated $2 billion per year, equivalent to about 10 percent of Adidas’ annual revenue.
In the months that followed, the fate of 1.2 billion euros ($1.3 billion) worth of unsold Yeezys remained unknown — until earlier this month, when Adidas CEO Bjørn Gulden announced the company ...
Adidas has finally decided what to do with its $1.3 billion worth of unsold Yeezy sneakers: Sell some of it and donate the proceeds to charity. Adidas CEO Bjorn Gulden announced the plan at the ...
Within a week of that interview, Adidas released a new clutch of Yeezys, and they sold out. But his comments had consequences. The brand announced several days later that it would no longer work ...
The sale of Yeezy merchandise generated around $437 million (€400 million) in revenue for Adidas in the second quarter of 2023, according to the company’s latest earnings report, as the sports ...
FRANKFURT, Germany (AP) — Adidas brought in 400 million euros ($437 million) from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye ...
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