Seven years ago, Ford came across a soft plastic stick worm, a Yamamoto Senko, a lure that simplified his fishing style. Something about the worm caught his attention. Ford likes fishing slowly ...

These baits are collectively called Senkos by most anglers, though a Senko is technically a trademarked name and product of Gary Yamamoto Custom Baits. The Senko, though, is responsible for ...

Here is what to look for in the best Senko worms and when and where to fish them. Best Overall: Gary Yamamoto 5-inch Senko Best Large Senko: Gary Yamamoto 7-inch Senko Widely considered the best ...

Lure maker Gary Yamamoto designed the Senko to fall horizontally, in a long, squiggly belly flop, which is more natural than the nose-down attitude most soft-plastic baits for bass assume.