We look to prestige brands, emerging brands, digitally native brands and, of course, our owned brand. That's the magic mix." ...

Generation Y (as millennials are also known) look for more from their brands than just a token message. Instead, they want brands to understand them, to connect with them, ...

Members of Gen Y, also known as Millennials, were born between 1981 and 1996. They were young when 9/11 happened, ... She also enables individuals to design personal brands.

What makes a brand appeal to Generation Y? What makes brands appeal to 16-34 year olds and what values do they most respond to, asks Dan McDevitt, joint managing director, w00t! Media. by Dan McDevitt ...