University of Oxford PhD student Andrew Bissette recently published a diatribe against the Internet’s favorite form of looping media, arguing that science writers should not use GIFs to explain ...

With a wealth of faster, more efficient formats available, we investigate why the GIF reigns as a medium of expression, even without being a modern-day technical marvel. Wrong–sort of.

told Live Science that it's not entirely clear why this happens. One possible explanation for the mixed sensations is that "usually, visual inputs like [the GIF] are highly correlated with a ...