Woolmark explains its Wear Wool, Not Waste campaign has launched to coincide with the legislative changes that are being made across Europe to curb the rise in throwaway fashion culture, which is ...

LONDON — Woolmark, the organizer of the International Woolmark Prize and a not-for-profit organization that helps some 60,000 Australian woolgrowers promote their products, on Tuesday unveiled ...

At a time when “carbon tunnel vision” is blinding the industry from making meaningful change, Woolmark is looking beyond net-zero to nature-positive with a new scheme. Woolmark+ is a roadmap ...

Accessible both online and offline, Woolmark's new denim sourcing tool has two volumes that explore seven distinct themes: A Revised Classic, Special Treatments, Denim Shirting, The Denim Suit ...

The introduction of Woolmark Recycled under the certification programme hopes to encourage more use of recycled wool, reinforcing wool’s position as the most recycled apparel fibre globally. Credit: ...

Swimmers struggle to free themselves from a pool full of black crude oil in a new campaign from Woolmark aimed at addressing consumers’ eco-anxieties. Themed "Wear wool. Not Fossil Fuel," the ...

The Woolmark Company has launched an anti-synthetic fiber campaign to raise awareness of the use of fossil fuels in textiles and promote wool as a natural, renewable alternative. The adverts will ...

Titled Wear Wool Not Fossil Fuel, Woolmark’s new campaign features striking imagery to emphasise the negative impact of synthetic fabric and the crude oil used in its manufacture. Released to coincide ...

Part of the Woolmark+ roadmap, the programme aims to connect apparel brands with Australian woolgrowers. It uses nature-based solutions to cut greenhouse gas (GHG) emissions on wool-growing ...