Accessible both online and offline, Woolmark's new denim sourcing tool has two volumes that explore seven distinct themes: A ...

Woolmark said Merino wool's thermoregulation advantages are “no longer anchored by anecdotes, but by science” following a ...

In 2022, The Woolmark Company made a bold statement against synthetic clothing with a striking campaign that depicted people struggling to escape a swimming pool filled with murky crude oil.

The Woolmark Company has revolutionized the sports world by bringing Merino wool to the forefront of the performance-wear industry. Reducing environmental impact is a pillar of The Woolmark ...

The Woolmark Company has launched an anti-synthetic fiber campaign to raise awareness of the use of fossil fuels in textiles and promote wool as a natural, renewable alternative. The adverts will ...

Swimmers struggle to free themselves from a pool full of black crude oil in a new campaign from Woolmark aimed at addressing consumers’ eco-anxieties. Themed "Wear wool. Not Fossil Fuel," the ...

It wanted to make that shocking stat known to shoppers worldwide. Initially Woolmark approached film directors Sil van der Woerd and Jorik Dozy, from production company Park Village, who worked on ...

The Woolmark Company hopes its new recycled wool sub-brand will help to extend the fibre’s use in the value chain. Credit: Woolmark. The Woolmark Company’s managing director explained wool is the most ...

Part of the Woolmark+ roadmap, the programme aims to connect apparel brands with Australian woolgrowers. It uses nature-based solutions to cut greenhouse gas (GHG) emissions on wool-growing ...

Accessible both online and offline, Woolmark's new denim sourcing tool has two volumes that explore seven distinct themes: A Revised Classic, Special Treatments, Denim Shirting, The Denim Suit ...