As you guys all know I am obsessed with merino wool clothing. For the past 2 years I have challenged myself to wear some article of merino wool clothing every single day. In this quest ...

A mother has worn the same dress for 100 consecutive days in an attempt to prove wool is self-cleaning. Brittany Balinski, 34 ...

If you want to go all out fancy, Pashmina scarves scream sophistication. These scarves showcase fine craftsmanship, as they ...

The Fashion Industry Should Do the Following: Fashion industry associations, initiatives and certifiers should update their sustainability language to acknowledge the harms to biodiversity caused by ...