Remember the popular jingle 'I am a Complan Boy, I am a Complan Girl'? This popular ad campaign, which had successfully driven home the belief that Complan was the best nutrition supplement for a ...

The acquisition will be done by ZWL jointly with Cadila Healthcare Ltd and will include iconic brands Complan, Glucon-D, Nycil and Sampriti Ghee. Deal buzz The transaction, which is reportedly ...

Complan struggled to halt its decline in the health food drink market while being sandwiched between a market leader that was nine times Complan’s size and priced 40% lower than Complan alongside ...

Zydus Wellness is moving beyond just nutritional drinks to build a broader portfolio Once a household name, Complan’s legacy as a nutrition-packed nutritional drink for kids has endured generations.

FMCG major Zydus Wellness has extended its legacy brand Complan into adult nutrition with the launch of Complan Viemax. “Scientifically designed with protein, prebiotics, and probiotics ...

The iconic 90s’ health drink brand Complan, best known for its tagline ‘I’m a Complan boy/girl’, seems to have lost its way over the years. The brand’s share in the malt-based beverages ...

Zydus Wellness’ big ticket acquisition of Complan comes at a time when multinational GlaxoSmithKline looks to sell its Horlicks brand of beverage. It’s certainly a mixed bag of fortunes out ...

Lowe Lintas has been awarded the creative mandate for Complan. This mandate enables Lowe Lintas to use its expertise in brand storytelling and consumer insights to drive Complan’s growth and ...

While health drinks such as Complan and Horlicks earn decent margins, their sales growth has slowed down. Their owners are therefore selling out even as competition is getting tougher. If the ...