Hey boomer, you’ve been duped. Savings-hungry Gen Z shoppers are leaving brand names behind, opting instead for knockoffs and generics — making the cheaper substitute, or dupe, more desirable ...

She found dupes for Native body wash in scents like Caramel Corn, Jelly Bean, Cotton Candy, Coconut Vanilla, and Peach Rings, each costing only $1.25.

If last year's "Wicked" taught us nothing else, it's that there's always more than one side to a story. Diving into the mythology of Oz and adapting the Broadway musical of the same name, "Wicked ...

The dupe economy is so prevailing that TikTok videos with the #dupe hashtag had racked up nearly 6 billion views as of fall 2023. Related. Supreme Court leaning toward TikTok ban.

Influencers Fuel Popularity of ‘Dupe’ Products–and Present Big Opportunities for Upstart Brands. TikTokers and other social media personalities extol duplicate versions of name-brand ...