Rising demand and supply chain issues may lead to a global matcha shortage this spring. Learn why it’s happening and how to ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, ...

Although an acquired taste, matcha, off late, is becoming a crowd favourite as an alternative to tea and coffee or even as an ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Like, if it’s not oxidized, why is it that brownish color, you know?” Lee says, calling Poda “brown sludge” before showing off his own matcha powder product. Lee declined a request for ...

Boost your energy and protein with this dietitian-crafted vanilla-coconut matcha latte. This nutrient-packed drink is the ...

Sina Schuldt/picture alliance via Getty Matcha lovers beware — there may be a matcha shortage on the horizon. Increased global demand for the green, tea-based powder adored by many beverage ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.