I was shocked at how well the af94 gel-cream formula ticked all of my boxes for a fraction of the price of luxury options.

"It has a satin finish so it gives a pearl-like effect," says Kassajikian, adding that the pencil "glides on creamy like a gel ... white—all of them must-haves. If you're looking for a liner ...

Unlike darker alternatives, “white eyeliner brightens the appearance of ... aesthetic and are easy to apply to the waterline. Gel eyeliners are great for beginners, too; however, they go on ...

Jones Road's gel liner is back and it's back for good. The brand, which is under the helm of Bobbi Brown, has amassed an army of fans who appreciates the ever-trending 'clean makeup' look.