Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding physical and digital realms and creating dynamic, engaging experiences. Imagine walking ...

At a prominent intersection in Mumbai, a giant screen shows toy dinosaurs battling each other, encouraging motorists to visit the toy store outlet. A few roads ahead, an Amitabh Bachchan ad plays ...

The slower adoption of DOOH can be partly attributed to the third-party cookie-free environment. However, in the long term, this could prove to be a strength. Using the same inventory for ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Opinions expressed are those of the author. The out-of-home (OOH) advertising industry is buzzing about digital out-of-home (DOOH) and programmatic digital OOH (PDOOH) advertising. In 2020 ...

For the first time, advertisers can now activate dynamic creative campaigns at scale across the complete digital out-of-home (DOOH) ecosystem. Thanks to recent tech advancements, advertisers can ...

In his pep talk kicking off the event, Frey asserted that much of the innovation that is driving advertising is led by digital out of home advertising. “What is innovation?” Frey asked ...

On Day 2 of the 4th edition e4m OOH Conference, experts deliberated on the topic 'Leveraging DOOH for Innovative & Impactful Media Formats'. The panel comprised Nabendu Bhattacharyya, founder and ...

Startups keep cropping up to compete for TV ad dollars in the messy middle between digital out-of-home (DOOH) and connected TV (CTV). The latest to pop up in my inbox is BarBoards, an Austin-based ...

Digital out-of-home (DOOH) advertising continues to increase in popularity among marketers and agencies. A major appeal of DOOH lies in its ability to combine digitally-enabled buying automation, ...