Bic’s CEO explains why he’s stepping down at 46, and what’s next
Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO ...
Forbes19d
Why The Third Generation Family CEO Of Bic Is Passing The Torch
The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company.
Campaign Brief12d
BIC introduces Aussies to the EasyRinse Razor in new ‘Before and After’ campaign via The Reactor
BIC is excited to introduce the EasyRinse Razor, an innovative new product designed to offer a faster, smoother, and cleaner ...
BIC America Unveils RTR A1: A Game-Changing Portable Bluetooth Speaker
BIC America, a trusted name in audio innovation, is proud to announce the launch of its first-ever portable Bluetooth speaker ...