Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...

We once launched an email campaign filled with clever puns and eye-catching visuals, thinking creativity alone would drive ...

Source: YouTube 5. Automate your email marketing campaigns. About 73% of marketers consider email marketing to be crucial to their company’s success. But it can be a time-consuming strategy. If you’re ...

Marketing leaders at B2B organizations communicate directly with their Sales counterparts to review quantity and quality of inbound leads, to apprise one another of upcoming promotions and sales ...

3. Driving business alignment – translate marketing speak into boardroom speak. Marketing effectiveness isn’t just about having the right insights – it’s about making sure decision-makers ...

When creating experiences, it's not a matter of B2B versus B2C marketing—both can take advantage of this strategy. In fact, 54% of B2B marketers say they get more value from events than any other form ...

Scaled Agile—while historically not marketing-oriented—has emerged as one of the best ways to structure marketing and growth departments. Lean-Agile marketing tends to scale well, ...

A Degree for the Future. And earning your digital marketing degree can help you in different fields outside of digital marketing. SNHU graduate Shannon Hayes ’23 earned her bachelor's degree in ...