And as a final blow, brands keep changing their logos on us with zero warning. Two weeks ago it was Slack, last week it was Kate Spade, and this week, Zara pulled a logo redesign on us.

Clothing retailer Zara have redesigned their logo for the first time since 2011. Their previous logo was instantly recognisable, with the four letters of the brand name written in a serif font ...

As we speak, hundreds and thousands of people are looking down at their phones in dismay, shock, awe, excitement, and possibly creating memes over ZARA’s new logo change. The world’s largest apparel ...

A screenshot from Zara's website showing the new logo. Credit: Zara.com To understand the revolt, one needs to appreciate the conventions around kerning (the space between letters in print).