As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

The color palette, True Blue and Spark Yellow, was updated to “keep the brand fresh.” However, many couldn’t see any difference between the old and new looks. “Walmart just unveiled their ...

The reason is that the food item is approaching its expiration date. Because Sherman purchased bread, it can easily be stored in the freezer and saved for another time. However, frozen bread only ...

when the company dropped the star used to hyphenate "Wal-Mart," and made it one word. It also incorporated the yellow spark. Walmart reported that its third-quarter revenue climbed more than 5% ...

Retail giant Walmart has launched a major series of changes to its branding, store appearance and overall approach, with the ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...