Walmart, Inc. WMT announced on Monday an updated brand identity that includes subtle changes to its wordmark and spark logo, as well as its color palette. The Details: The mega-retailer worked ...

The new Walmart logo—or wordmark, as it's officially called—is a little brighter, a little more modern. The yellow spark image is slightly more bubbly and the text is blockier. The bold and ...

Walmart today announced a new giving campaign as part of its Spark Good initiative, which bowed in September. The retailer said it’s teaming up with consumers to give away up to $5 million to ...

Retail giant Walmart kicks off 2025 with a new logo as it begins activities in the new year. The "rebranding" of its identity, as the chain calls the change.The retailer's revamped image will ...

The colors, now True Blue and Spark Yellow, stay true to the "retailer’s most recognizable tones." Meanwhile, the iconic yellow spark image “remains a beacon that guides customers through all ...