To help usher in a new era of the conference, Yormark announced at Big 12 media days that a new logo will be revealed in 2024. As far as the name of the league is concerned, he didn't state ...

the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court’s ...

there is a chance the conference changes its name and logo, according to a report from Brandon Marcello of 247Sports. “The Big 12 is preparing to explore new branding possibilities and perhaps a ...