WPP is to drop the Group M name for its media arm in the coming months amid ongoing changes made by new global chief ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

Here's a new one in the mealy-mouthed vocabulary of today's management: 'sunsetting.' This is what's going to happen to WPP's ...

Group M has announced to staff that agency brands will cease to operate as separate business units and will move to a single ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

Several international media have reported that WPP is to move advertising agency Grey into the Ogilvy Group. "The move will ...

WPP (LSE:WPP) experienced a 15% increase in its share price, possibly influenced by two significant developments: the announcement of a partnership with Ubie and CMI Media Group, aiming to transform ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?