MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

WPP is to drop the Group M name for its media arm in the coming months amid ongoing changes made by new global chief ...

Here's a new one in the mealy-mouthed vocabulary of today's management: 'sunsetting.' This is what's going to happen to WPP's ...

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

Group M has announced to staff that agency brands will cease to operate as separate business units and will move to a single ...

WPP is moving creative agency Grey under Ogilvy, shifting its current reporting structure from AKQA group. The move is aimed ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

GroupM office GroupM chief executive officer Brian Lesser has told staff there will be layoffs as the WPP media buying arm embarks on a significant global restructuring to unify its operations.

Several international media have reported that WPP is to move advertising agency Grey into the Ogilvy Group. "The move will ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

WPP (LSE:WPP) experienced a 15% increase in its share price, possibly influenced by two significant developments: the announcement of a partnership with Ubie and CMI Media Group, aiming to transform ...

Global advertising group WPP is poised to restructure its GroupM media division and rebrand as WPP Media, however, the move will have limited impact in the local market, inside sources say.