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The CEO of WPP fell victim to an elaborate deepfake scam that involved voice cloning the boss to solicit money and personal details from the company’s workforce.
The WPP Media report says that creator-generated revenue will hit $184.9 billion this year, up 20 percent from 2024, and is expected to more than double to $376.6 billion by 2030.
WPP says 2023 like-for-like growth was 0.9%; Sees growth of 0-1% in 2024, 20-40 bps margin improvement; Analysts say Q4 2023 broadly flat, beating market forecasts ...
Besides influencers, WPP is paying attention to generative AI. The release of ChatGPT has stoked fears that creative agencies will become irrelevant and the technology could replace agency jobs. When ...
WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence. The companies announced the partnership Monday, with ...
WPP CEO Mark Read will leave the advertising giant by the end of the year as it struggles with a downturn in stock price and big industry changes ...
WPP plc (LON:WPP) will pay a dividend of £0.244 on the 4th of July. This means the annual payment is 6.1% of the current stock price, which is above the average for the industry. A big dividend ...
Mark Read, the CEO of the world's biggest advertising group, told WPP's 114,000 employees they needed to be in the office four days a week from April.
Advertiser WPP is short on good news for investors. In a best-case scenario, CEO Mark Read reckons the $9 billion UK firm can keep revenues flat this year. However, the gloomy tidings, which ...
WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence. The companies announced the partnership Monday, with ...
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