WPP is to drop the Group M name for its media arm in the coming months amid ongoing changes made by new global chief ...

WPP is moving creative agency Grey under Ogilvy, shifting its current reporting structure from AKQA group. The move is aimed ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, Grey will “realign financials” with Ogilvy, effectively becoming part of ...

Agentic agents are learning how to collaborate with each other, and WPP Group's "brand transformation" agency has mapped out a plan to develop guidelines on building in rules and safeguards.

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

It will now split from the Group. Campaign quotes a WPP spokesperson saying, “AKQA and Grey have built their individual momentum, and as we prepare to welcome a new global CEO for AKQA it was a ...

WPP (LSE:WPP) experienced a 15% increase in its share price, possibly influenced by two significant developments: the announcement of a partnership with Ubie and CMI Media Group, aiming to transform ...

These UK dividend shares look cheap and offer high yields. Roland Head reckons bargain-hunting investors might want to take a ...

Grey will split from AKQA as part of the move.