Thirty years and over $500 million raised since its inception, MAC Cosmetics is upping the ante on Viva Glam. In tandem with the brand's 40th anniversary - and Viva Glam's 30th birthday - the ...

The Grammy-winning singer, 31, was just announced as a celebrity ambassador for MAC Cosmetics. To kick off her partnership, Petras stars in the latest campaign for the brand’s iconic Viva Glam ...

MAC Cosmetics has launched its Viva Glam campaign and lipstick for Pride Month with the iconic LGBTQ+ trailblazer Kim Petras.

MAC Cosmetics’ charitable arm, the MAC AIDS Fund, appointed Anderson last March as its newest spokesperson for Viva Glam V’s advertising campaign. The pneumatic beauty joins an A-list roster ...

MAC Cosmetics is taking its annual Viva Glam campaign a step further this year. Rather than introducing a limited-edition lipstick collection to raise funds for organizations supporting equal ...

NORTHAMPTON, MA / ACCESSWIRE / December 7, 2022 / On World AIDS Day, December 1 st, M·A·C Cosmetics was proud to reveal the five winners of the brand's recent VIVA GLAM Artist Ambassador Challenge.

She recreated the Viva Glam images that became part of the official MAC campaign at the time, posting it to Twitter alongside the original RuPaul campaign collage. “V I V A G L A M,” she wrote ...

Petras is the newest face of MAC Cosmetics' Viva Glam lipstick Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared ...

MAC Cosmetics is the gift that keeps on giving. From their annual MAC Viva Glam Ball, which raised $1 billion dollars for their AIDS Fund, to donating 100 percent of their lipstick proceeds to ...

NORTHAMPTON, MA / ACCESSWIRE / April 23, 2024 / This Earth Month, M·A·C Cosmetics was proud to visit VIVA GLAM grantee Plastics for Change in Mangalore, India to learn about their recycling ...