N BA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new logo. Despite this being the first update to the team's look in 14 ...

With the team and Magic brand continuing to grow, the new logo fondly revisits the Magic’s history making an iconic and fan-favorite franchise symbol “the star” once again.

Following the Orlando Magic’s new logo reveal, the Osceola Magic unveiled its new logo and uniforms that will be used ...

The celebration of the new logo and uniforms will continue for the fans with the Magic hosting an event today, Tuesday, June 3 from 3:00 p.m. - 8:00 p.m. ET at Kia Center.

The Magic unveiled their new logo at a special event inside the Kia Center on Tuesday. (Willie J. Allen Jr./Orlando Sentinel) “This is No. 1 for me because of the history behind it,” said ...

The Orlando Magic unveiled a new logo and three new uniforms Tuesday as part of a rebranding for the franchise. As part of the rebrand, the Magic updated their logo to pay tribute to the team's ...

ORLANDO, Fla. — The Orlando Magic showed off a new logo, three new uniforms and a refreshed look for their home court on Tuesday, just a little more than a month after President of Basketball ...

After 16 years with the same jersey and 14 years with the same logo, the Orlando Magic unveiled a massive rebrand by paying homage to their roots.. All the variations of the NEW @OrlandoMagic Logo ...

Magic tricks rarely rely on sound alone, possibly because of differences in visual and auditory perception. A recent contest to create a sound-only illusion is part of an effort to explore that.

The Magic previously featured the same primary logo — the word “Magic” above the team’s iconic ball and swoosh — since 2010, which was when the team moved into its current arena.

Magic new logo. Orlando's first logo played up the magic aspect of the team name. The franchise is named the Magic due to the nearby Walt Disney World.